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As an important member of the skin care market, facial mask products have various selling points, aiming to attract consumers with different skin types and different needs. The following are some common selling points of facial mask products: Efficient moisturizing: It emphasizes that the facial mask can quickly replenish water for the skin, lock water, solve the problem of dry and tight skin, and restore moisture and luster to the skin. Deep cleansing: For oily or combination skin, it provides a deep cleansing effect, removing excess oil, dirt, and dead skin cells, making the skin fresher and more transparent. Whitening and Brightening: Contains whitening ingredients such as vitamin C and arbutin, which can inhibit melanin production, fade pigmentation, brighten skin tone, and make the skin look brighter and more uniform. Firming and anti wrinkle: For mature skin or consumers who need anti-aging, facial mask often contains collagen, peptides and other anti-aging ingredients, which can improve skin elasticity, reduce fine lines and wrinkles, and make skin firmer and younger. Soothing repair: For sensitive or damaged skin, providing soothing repair effects, relieving skin discomfort, repairing skin barriers, and enhancing skin resistance. Personalized customization: Personalized facial mask products are provided according to different skin types (such as dry, oily, mixed, sensitive) and specific needs (such as acne elimination, blackhead removal, skin brightening, etc.) to meet the differentiated needs of consumers. Natural and non additive: It emphasizes that the raw materials of facial mask come from natural plants, minerals, etc., without adding preservatives, essence and other chemical ingredients, mild and non irritating, suitable for all skin types. Scientific and technological empowerment: use the latest scientific and technological means (such as nanotechnology, biological fermentation technology, etc.) to improve the absorption rate and penetration of the facial mask, so that the skin care ingredients can act on the skin more efficiently and improve the skin care effect. Convenient use: various portable devices, flaky facial mask, etc. are launched to facilitate consumers' use anytime, anywhere, and meet the skin care needs of fast-paced life. Environmentally friendly packaging: Emphasize the concept of environmental protection, use biodegradable or recyclable materials to make packaging, reduce the impact on the environment, and conform to the green consumption concept of modern consumers. These selling points can be flexibly combined and highlighted based on specific product characteristics and target consumer groups to attract more consumers' attention and purchases.